![]() The streaming platform has seen unique viewership grow 118 percent as more than 700,000 viewers tuned in to stream Cleveland's 96-91 win over Golden State in Game 3. It's not just YouTube that fans are turning towards, they are also turning to apps like WatchESPN. Today, more than 2.8 billion videos have been viewed on the NBA channel. The NBA was the first league to partner with YouTube, in 2005, and formed its own NBA channel the same year. Pixability said the NBA has been uploading between 350 and 400 videos per month in the past year.įormer Commissioner David Stern and current Commissioner Adam Silver were ahead of this trend long before the other leagues. ![]() They are reaping the benefits of this now after years of investment," said Joe Favorito, a sports marketing professor at Columbia University. "The NBA has been highly focused on the digital space longer than anyone else. The Finals are poised to generate more than 134 million views on the NBA's official YouTube channel, according to Pixability, a video marketing platform.Īnd that number is growing rapidly over the last two years, the NBA's YouTube growth is up 40 percent. Websites such as YouTube, NBA.com and affiliated team sites host thousands of videos from behind-the-scenes clips to player and game highlights.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |